The brokerage unicorn Upstox, which is funded by Ratan Tata, crossed the Rs 1,000 crore revenue threshold in the fiscal year 2022–23. The business that was established by Kavitha Subramanian, Ravi Kumar, and Shrini Viswanath and is now being run by Shrini Viswanath is Nithin Kamath’s biggest competitor. Upstox was India’s 40th business to reach the billion-dollar milestone in 2021, when its worth overtook those of competitors Zerodha and Groww.
Ravi Kumar and Shrini Viswanath launched what is now known as Upstox in 2009 under the name RKSV Securities. Upstox is recognised as one of the investment platforms with the quickest expansion rate in the nation. The idea behind the firm was to build a platform that provides retail traders and investors in India with opportunities to invest. This was the company’s original concept. In 2016, Subramanian became one of the co-founders of Upstox. At the firm that has a value of $3.4 billion, she is in control of growth, strategy, finances, and the customer experience.
At the esteemed Indian Institute of Technology in Bombay, where she received both her Bachelor of Technology and Master of Technology degrees in Electronics and Telecommunications, Subramanian is a graduate. Following the completion of her studies in engineering at IIT, she entered the business sector and is now working as a business analyst for McKinsey & Company. After working in the business world for five years, Subramanian decided to get an MBA in finance from the prestigious Wharton School in the United States. She had previously held positions at the private equity and investment businesses Actis and LeapFrog Investments before becoming an employee of Upstox.
Upstox acquired an official relationship with the premier cricket event in India, the Indian Premier League, in 2021. The agreement was for three years and was reportedly valued at 145 crore rupees. This was done so that Upstox could increase its popularity and broaden its customer base. It was reported by Kavitha Subramanian that the objective of Upstox was to “pique the interest of the millions of young people who want to manage their finances better.” Upstox is supported by venture capital firms such as Tiger Global and Kalaari Capital, as well as angel investors such as the renowned business magnate Ratan Tata and the well-known cricketer Shikhar Dhawan.
