Zippee, a platform that offers same-day delivery, said on Wednesday that it was successful in raising $1.6 million in a fresh investment round. The investment came from the New Delhi-based firm Haldiram Products Pvt. Ltd., as well as from a number of renowned angel investors, such as Ashneer Grover from BharatPe, Kunal Shah from CRED, Peyush Bansal from Lenskart, Prashant Pitti from EaseMyTrip, and Aakash Anand from Bella Vita Organic. In addition, venture capital companies like Misfits Fund, PiperSerica, and FounderBank Capital participated in the investment round.
Zippee is a startup company that was once known as ZFW Dark Stores. Its current headquarters are in Gurgaon and Madhav Kasturia founded it in 2021. The company specialises in providing same-day delivery services to direct-to-consumer (D2C) businesses that sell their products directly to customers through their own websites. Zippee has formed strategic alliances with several well-known brands, including but not limited to The Face Shop, Epigamia, Clinikally, Power Gummies, Anveshan, SEPOY&CO, and Haagen Dazs, among others. By linking their online shops to the e-commerce fulfilment infrastructure provided by Zippee, companies are able to take advantage of the organisation’s network of 170 dark stores that are spread throughout India to provide clients with same-day delivery options.
“If brands incorporate same-day deliveries into their customer journeys, they see upticks in web conversions & repeat purchases by up to 95%. Every forward-thinking D2C brand in India today wants SDD for their customers—but lacks the resources, technology, and infrastructure. That’s where Zippee steps in” said Madhav Kasturia, who emphasised the advantages of adding same-day deliveries into the customer journey. Every direct-to-consumer (D2C) company in India that is forward-thinking today wants SDD for their clients, but they do not have the resources, technology, or infrastructure to make it happen. This is when Zippee comes into play. ” The firm runs its dark shops in significant urban centres like Delhi, Bengaluru, Mumbai, Pune, and Hyderabad, among others.
Zippee intends to use the newly obtained funds to expand the reach of its same-day delivery services to 15 other cities. In addition, the firm intends to further bolster its operations by expanding its personnel via smart recruiting practises as well as by improving its technological platform.
According to Avendus Capital, the investment banking arm of Avendus Group, estimates from 2020 suggest that direct-to-consumer brands have a potential consumer opportunity worth $100 billion in India by 2025. This highlights the immense growth potential for D2C brands in the Indian market.
The increasing demand for same-day delivery services in India’s e-commerce scene is reflected in Zippee’s success in getting money from major investors and venture capital organisations. Zippee intends to capitalise on this market opportunity and establish itself as a prominent player in the sector by supplying direct-to-consumer businesses with the resources, technology, and infrastructure they need to provide same-day delivery services. Zippee is well-positioned to address the increasing demands of direct-to-consumer companies and contribute to the development of the Indian e-commerce ecosystem thanks to its plans for expansion, increased hiring, and technology improvements. Additionally, Zippee is well-positioned to do so because of its contributions.
